Article Details

Abstract

The homogenization of current tourism products is becoming increasingly severe, making it difficult to meet consumers' growing demand for personalized experiences. This research conducts a comprehensive analysis of tourism development trends and collects user needs through reviews of national economic policies and the distribution of questionnaires. Guided by the SWOT analysis matrix, a one-stop cultural tourism service product named “Travel Butler” is designed, aiming to provide users with comfortable and personalized travel experiences. The product integrates red tourism and smart tourism, aligning with national policies to promote both quality and efficiency in the cultural and tourism industries. By leveraging advanced technologies such as Big Data and Artificial Intelligence, “Travel Butler” not only accurately analyzes user needs but also intelligently recommends the most suitable travel routes and activities based on individual preferences, enabling consumers to enjoy a more personalized and customized travel experience.

Keywords

SWOT analysis; one-stop service; red tourism; smart tourism

References

1. [1] Wang Xiuwei From Interaction to Symbiosis: Structural Dimensions, Evolutionary Logic, and Development Trends of Cultural Tourism Integration [J]. Journal of Southwest University for Nationalities (Humanities and Social Sciences Edition), 2021, 42 (5): 29-36
2. [2] Lv Qiang, Wang Xin Innovation, dissemination, and practical benefits of digital cultural tourism services: an investigation based on the WeChat mini program "Cloud Tour of Dunhuang" [J]. Journal of Northwest Minzu University (Philosophy and Social Sciences Edition), 2025 (2): 74-84
3. [3] Li Chaoyi, Hu Wei Design of Xiangtan Yaowan Tourism Mini Program Based on Flow Theory [J]. Hunan Packaging, 2024, 39 (3): 49-51, 75
4. [4] Wei Jiaxing, Guo Xuanwen Research on the Design of Red Rural Tourism Services Based on Kano Model [J]. Packaging Engineering, 2023, 44 (4): 379-389
5. [5] Zhu Beilin Functional prospects of "Digital Humanities+" smart cultural and tourism application products [J]. Library and Information Work, 2021, 65 (24): 35-43
6. [6] Geng Songtao, Li Xueli A Study on the Influence of Embedding Degree of Tourism APP on Purchase Intention: Mediating Effect Based on Perceived Value [J]. Jiangsu Social Sciences, 2021 (4): 103-110
7. [7] Fu Li, Yao Wenqin Research on User Consumption Behavior of Tourism Mini Programs under the Background of Cultural Tourism Business Integration: Taking Same Journey Travel as an Example [J]. China Business Review, 2024 (8): 66-69
8. [8] Cheng Yunyan, Li Zhaohong, Zhang Lulu The impact of the quality of information presentation in tourism apps on consumers' willingness to purchase online: the mediating effect based on psychological imagery and the moderating effect of online reputation [J]. Business Economics Research, 2025 (11): 73-76
9. [9] Zhao Jingjing Research on Interface Design of Tourism APP Based on Anti Japanese War Culture [J]. Packaging Engineering, 2024, 45 (6): 338-348
10. [10] Chen Chuqi, Wang Boxun Research on Interface Design of Macau Tourism App Based on Usage Intention [J]. Furniture and Interior Decoration, 2023, 30 (10): 51-57
11. [11] 庞静，姚鑫甜，董姿阳，等.基于PEST-SWOT矩阵分析的安康市康养旅游产业发展研究 [J].山西农经，2025（11）：83-86，166.
12. [12] Song Zhen SWOT analysis of Shaanxi Province's integration of culture, sports, and tourism to promote rural revitalization [J]. China Economic and Trade Journal, 2025 (6): 100-102

Funding

National College Students' Innovation and Entrepreneurship Training Program (202310721007X)

About the authors

Li Yang (2002-), female, Han ethnicity, from Shangluo, Shaanxi Province, undergraduate studies, research direction: software design; Mao Yiming (2000-), male, Han ethnicity, from Yangzhou, Jiangsu, is currently pursuing a master's degree in data analysis.