Article Details

Abstract

The rapid development of information technology has made social media an important channel for disseminating traditional culture. This paper takes short videos related to “Linchuan Culture” on Douyin as the research object, integrating Big Data analysis and visualization technologies to systematically analyze the communication paths, audience characteristics, and contemporary value of Linchuan Culture on social media. The research finds that Linchuan Culture has effectively achieved “re-visibility” among the youth through core symbols such as the hometown of Jinshi and the Intangible Cultural Heritage Daoqing. Festival and nighttime scenarios significantly enhance its communication effectiveness. This research not only provides empirical evidence for understanding the digital communication mechanisms of regional culture, but also offers a reusable methodological framework and practical paradigm for the digital transformation and innovative communication of local cultures.

Keywords

Linchuan culture; social media; online communication; data visualization

References

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About the authors

Zhou Qi (born in October 1997), female, Han ethnicity, from Fuzhou, Jiangxi Province, China, teaching assistant, master's student, research direction: machine learning and data mining.