Eye-Tracking-Based Experience Evaluation and Design Strategy Optimization for Children's Science Popularization Games
(School of Fine Art, Guangdong University of Education, Guangzhou 510300, China)
Abstract
This study aims to evaluate children's experience performance in science popularization games based on serial task flows using eye-tracking technology, and explore optimization strategies that balance “fun interaction” with “science popularization utility”. It establishes an experience performance evaluation framework centered on the “situation-interaction” coupling mechanism, and develops the game prototype Huashuo Nongsang: Nonggeng Chunqiu based on a serial task flow of “NPC guidance—interactive operation—cultural creative feedback”. Thirty-two children aged 6 to 12 are recruited to participate in the eye-tracking experiment. The results demonstrate that the serial task flow maintains relatively high task completion performance while keeping cognitive load during the interaction phase within an acceptable range. At high-difficulty levels, Empty-Space Fixation Count (ESFC) in the area where the NPC disappears and Task Success Rate (TSR) show a significant positive correlation, suggesting that NPC pre-guidance may establish retrievable spatial knowledge cues. Additionally, the cultural-creative feedback module guides children to complete information contact with science popularization texts through a visual anchoring effect. Based on these findings, this study proposes three design optimization strategies: spatiotemporal decoupling, spatial memory association, and knowledge-based reconstruction of incentive information.
Keywords
children's science popularization games; eye tracking; serial task flow; experience performance; spatial fixation
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Funding
2022 Guangdong Philosophy and Social Sciences Planning Project (General Project) (GD22CYS02); Guangdong Provincial Education Science Planning Project (2024GXJK643); 2025 Guangdong Province College Students Innovation and Entrepreneurship Training Program Project (S202514278017); 2026 Guangdong Second Normal University Student Innovation and Entrepreneurship Training Program Project (202614278120)
About the authors
Zhang Wen (1985-), female, Han nationality, from Zhuzhou, Hunan, associate professor, master's student, research direction: interaction design.